YouTube's paid services outpace Spotify, local rivals in India market
YouTube has signed up more than 800,000 subscribers for its paid services in India since debuting in March, according to people familiar with the matter, vaulting it past competitors in one of the world’s fastest-growing media markets. The services are growing faster than rival paid music offerings in India, including Spotify and local players Gaana and JioSaavn, according to the people, who asked not to be identified because the subscriber data hasn’t been released. The one paid service that could have more users than YouTube is Apple Music, which has been tight-lipped about its subscriber figures. YouTube has long struggled to to gets users to pay for its services, especially since the company’s main website is synonymous with free videos. But the Google division has started to gain traction, and the numbers out of India suggest it’s having particular success in the world’s second-most-populous country. YouTube sells two paid services in India: YouTube Music Premium an