India is adding 10 million active internet users per month: Google

Interestingly, nine out of every ten new internet users are exploring the online content only in their native language

Current Affairs News: India is now adding close to 10 million daily active internet users every month, the highest rate of addition to the internet community anywhere in the world.

Interestingly, nine out of every ten new internet users are exploring the online content only in their native language, heralding the dominance of a non-English internet user base in the country.

"The volume of new internet users is growing in straight vertical line for the past 18-20 months after the data charges had come down to just about Rs 15-20 per gigabit following the entry of Reliance Jio from a level of as high as Rs 250 per 1 GB data in the past," Rajan Anand, internet technology company Google's vice president (south east Asia and India) said while disclosing these latest data points on Tuesday.

Those who are accessing internet content in local languages have already overtaken the English language internet user base by a huge margin as they currently number 235 million compared to 175 million of English language internet users, according to Rajan Anand.

Internet search engine giant is currently engaged in adding the Indian languages to its advertising product platform so that the local language content developers would be able to monetise their work by accessing the digital ad spend. The rise in local language internet user base coincides with Google's ongoing focus on Indian languages and this is expected to give a boost to the expansion of internet content in local languages.

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