Apple launches new iPad with iPhone XS features at New York event


Apple's new iPads will more closely resemble its latest iPhones as they ditch a home button and fingerprint sensor to make more room for the screen.

As with the latest iPhone models the XR and XS the new iPad Pro will use facial-recognition technology to unlock the device and to authorize app and Apple Pay purchases.

Apple also unveiled new Mac computers, including a MacBook Air laptop with a high-resolution screen.

Tuesday's announcements took place at an opera house in New York, where the company was emphasizing its products' ability to create music, video and sketches. Neither the Mac nor the iPad generates as much revenue for Apple as iPhones.

Tablet sales have been declining overall, though Apple saw a 3 percent increase in iPad sales last year to nearly 44 million, commanding a 27 percent market share, according to research firm IDC. Apple has been promoting its high-end iPad Pro as ideal for artists, photographers and other creators.

The iPad changes are likely enough to drive continued growth in tablet unit sales for Apple, said D.A. Davidson Co. analyst Tom Forte. Read Complete Article


Business Standard

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