Xiaomi opens 500 stores in one day in rural India, creates Guinness record


Chinese electronics major Xiaomi on Tuesday announced it has opened a record 500 retail stores in rural parts of India.

Called Mi Stores and opened on October 29, these are similar to the bigger "Mi Home" stores currently operational in metro cities.

"The company created a Guinness record for opening the maximum number of stores in one single day. Xiaomi plans to open 5,000 Mi Stores by the end of 2019 that will create nearly 15,000 jobs," Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, told reporters here.

"This new business will forever change rural retail in India," he added.
Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well.

In September, the company launched its fourth flagship "Mi Home" experience store in the country, in Bengaluru, along with a new office.
With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 "Mi Home" stores in 2018 itself. Read Complete Article

Business Standard

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