Netflix inks deal with Karan Johar to create diverse content across genres

Streaming giant Netflix on Wednesday announced a long-term partnership with Karan Johar's digital arm Dharmatic Entertainment to create a broad range of new fiction and non-fiction series and films exclusively for its viewers.

Johar, who first collaborated with Netflix on the 2018 anthology film "Lust Stories", is also directing "Ghost Stories" and producing "Guilty" for Netflix.
The reach of "Lust Stories", he said, made him realise that "sky is the limit" with such partnership.
"What we have decided to do is basically come together to create content to empower not only ourselves, but also the consumer, and to make sure that we can create diverse content across genres, and engage not just an Indian or diaspora audience but an Asian audience," Johar told PTI in an interview.
His brush with Netflix, the filmmaker added, led to the setting up of Dharmatic.
Having grown up in the lap of mainstream cinema, Johar said, he will always have a strong and romantic relationship with celluloid. But the partnership with Netflix offered him freedom from the fear of the Friday box office. Read More

Article Source -> Business Standard