Streaming video market: Every brand is trying to find its special place
Millennials,
diaspora, languages, sports… The question of what gaps to occupy is driving the
OTT game
Current Affairs News:
Nila Nila
Odivaa (Oh Moon Come Here) is the story of Nila, a vampire in love with Om, a
human being. The 13-episode series, aimed at millennial Tamilians, will start
streaming on Viu from July 24.It is one of the four Tamil shows Viu, a part of
the Hong Kong-based $4.7 billion PCCW, will launch.
The
Rs 10 billion Eros International’s Eros NOW either owns or aggregates 70 per
cent of the intellectual property (IP) of Indian movies in the last 10-15
years. Of its 100 million registered users, more than 7.9 million pay an
average of $5 a month (in India) and $30 (overseas) to watch films, making it
one of the largest pay-apps from India.
Marathi,
Tamil and Telugu are among the most watched languages on Zee5, the Rs 71.3
billion Zee Entertainment Enterprise’s video app. Launched earlier this year,
Zee5 has commissioned more than 200 hours of original content each in eight
Indian languages. “Our game is languages,” says Tarun Katial, chief executive
officer, Zee5 .
Welcome
to rush hour
In
India’s crowded streaming video market, every brand is trying to find its
special place. At the top of a heap of the 35 odd video apps sits the $11.6
billion Netflix, known for its cutting edge originals such as the recently
released Sacred Games. “We are not into sports or news. We do well servicing
the niches. Of the $8 billion on content in 2018, a majority goes to
originals,” says Ted Sarandos, chief content officer, Netflix. Many Indian OTT
brands are now beginning to agree.
Article Source->
BS
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