Why iPhone is losing the race and Apple needs to rethink its India strategy
With 96% of
the total smartphones sold in India during the January-March quarter being
'made in India', Apple's share shrinks further as the majority of its
smartphones are still imported
Companies News:
With Apple
shipping less than 1 million iPhones in the first half of 2018, which is fewer
than 2 per cent of the estimated 60 million smartphones that were shipped in
India during the same period, Apple seems to be struggling to compete with its
rivals in the country, reports The Verge.
According
to the report, Apple's rival Samsung shipped 17.4 million while Xiaomi shipped
19 million smartphones to India in the same time period.
The
Verge reports that this slump in iPhone sales comes after a steady growth in
the numbers for the company during 2016 and 2017 when it shipped 2.6 million
and 3.2 million units. The report says that iPhones smartphone market share has
dropped to 1 per cent, which is its lowest in recent history, as of April-June
quarter.
Devices
priced in the top slots (Apple's iPhone X 256GB is priced at over Rs 100,000)
in a price sensitive market like India has been a reason for Apple's struggle
in India, The Verge report says.
Apple's
most popular devices in India are iPhone SE and iPhone 6 which were launched
two and four years ago. With available discounts, both the iPhone SE and iPhone
6 fall in the bracket of Rs 20,000 - Rs 30,000 which makes them more accessible
to the Indian audience and hence the popularity.
Comments
Post a Comment