Apple iPhone 13 review: Certainly more than just another iteration

 

The certainty and uncertainty abounding Apple’s September launches are constant. Nearly everyone knows that the new phone would look and feel like the older one — as they say, if it ain’t broke, don’t fix it — still, there’s always the expectation that Apple might throw a surprise with a feature or two. This year’s Apple iPhone 13 launch has been no different. Apple was consistent with its design and presentation style, promising 20 per cent more something and 30 per cent higher another thing. Consumers demand a new model every year, and if a company were innovative every year, it would also be forever out of the market.

Design

A common feature of Apple’s announcements is that the new iPhone is the fastest, newest and “more adjectives” ever. While that is indeed true, one of the things that can be surely attested to is that the new iPhone 13 is certainly the prettiest ever. While it looks much like the Apple iPhone 12, the colour selection this year is much better. Pink, the model we tested for this review, is a statement. It’s a shame that you need to put a cover to protect it from breaking and shattering, but the phone is undoubtedly a delight to look at. The camera placement — vertical instead of horizontal — lends a better look to the phone. The bump is much more significant than last year and much more prominent. The key placement is lower than last year, with the volume keys and the wake-up button both placed lower to allow ease of operation. The wake-up button is placed perfectly; the volume keys could have been a bit lower, though. There are slight bezels on the front screen, and the front camera and sensor still take too much space. Read More